This posting was created to appear as a PC.: Digital marketing practices with chairs:Marketer Study Whitme, 5 digital marketing terms CPC, CPA, CPM, CTR, CVRI am currently working as a marketer, but even though I majored in advertising and public relations, it seems that there are more than one difficulty in practice. T_T So I’m going to take this opportunity to publish a new series on my blog. (I don’t know how long I’ll be there, but I’m in a hurry…) That’s exactly what marketers are doing, especially performance marketing, but I think I’m starting to read related books to become a better performance marketer. It might be pretty loose in the beginning! Let’s explore marketing terms first. The introduction was long! Let’s go! 01. 01. CPC (Cost Per Click)One way to pay for advertising is to call it per click.Regardless of the number of times the advertisement is exposed, it pays for every time the advertisement is cleared. (Exposure is free!) EX.Search ads, display ads (also available on Facebook) Branding ads: If you use them to proceed with branding ads that don’t click well, you can secure exposure and save money. 02. 02. CPA (Cost Per Action)One of the ways to pay for advertising is to pay for every time a customer goes to a landing page (link) through an advertisement and takes action. (Cost Per Mille (CPM (Cost Per Mille)It is one of the ways to pay for advertising, which is called the cost per exposure.Clicks on ads have no impact on costs in a way that pays for every 1,000 exposures to an ad.EX.App, Community Banner Event Advertising: Applying it to event ads that are expected to generate a lot of clicks is effective in reducing costs.When advertising to many people: It is mainly used to expose advertisements to many people rather than to increase brand awareness. 04. 04. CTR (Click Through Rate)CTR, called click rate, refers to the number of clicks compared to the exposure of advertisements. The number of clicks relative to the number of exposures is expressed as a percentage.The most direct indicator when evaluating creative advertising.EX. CTR = 0.5% 05. Conversion / Conversion Rate for 1,000 exposure and 5 clicksIt is a major performance indicator in digital marketing. It means that the customer completes the action we aim for.It is important to acquire users with high conversion rates, and the website will carry out tasks such as dew condensation design and persuasion to increase customer conversion rates. An indicator of the number of conversions compared to the inflow of websites is called the conversion rate (CVR).EX. Online shopping mall=buy/app=downloadIt is a major performance indicator in digital marketing. It means that the customer completes the action we aim for.It is important to acquire users with high conversion rates, and the website will carry out tasks such as dew condensation design and persuasion to increase customer conversion rates. An indicator of the number of conversions compared to the inflow of websites is called the conversion rate (CVR).EX. Online shopping mall=buy/app=downloadEnter SSOO in 2022.이수가 사는 세상 (ssoo_hui)ブログ: http://admin.blog.naver.com/ssoo_hui/Instagram : http://instagram.com/ssoo_hui/Youtube : https://www.youtube.com/channel/UCtkEmDiSEFxwsenFkNt3KGg
